Our story

MIYU was born from a meeting between three beauty enthusiasts who shared the same vision: to create a skincare brand at the crossroads of two worlds—the rigor and innovation of Asia, and the timeless elegance of France.

We have always been fascinated by Korean cosmetics , their rituals, their sensory textures and their avant-garde natural ingredients: centella asiatica, fermented rice water, green tea, niacinamide... So many treasures that make the skin healthy, luminous and respected.

But we also wanted to add our own touch: a French, minimalist and chic approach, where beauty is lived without excess, with confidence and attitude.